Flow Studio blog

The mind switch

Maybe crazy, maybe smart. Two guys who never programmed or designed anything started their own game studio. And they even want to make games for living!

We have spent almost 10 years in advertising business on client’s service side. And those who were involved in the industry understand the change was inevitable. Serving others and creating things that no one cares about (or even hates) is frustrating. “Now or never,” was Richard’s quote on the lunch when we decided for the big switch to the business we now love.

Although Account Manager Richard has strong background in arts as former architecture student who accidentally started in the agency in the “wrong department”. Petr was during studies and other activities always involved in marketing, project management and content development. Hypothesis we have set on the beginning was that there are many great artists and skilled developers on the Czech market but what they usually miss is strategic approach and so much needed birds perspective on the development.

Many months later we can say we were right. We worked in “dual mode” almost a year. Day shifts in an agency and then nights and weekends studying the game business environment or with programmer was a tough test not only for ourselves but also for our families and family budgets covering development. But our approach to minimize all risks required such sacrifice until we get some experience to start development as a full time job. Our first title Power of Logic was published on 24th November 2011 and more then a month later we quit agency. The agency we in fact co-founded as a first employees five years ago and now we started our own business. With only development cost covered but lot of enthusiasm and energy to work.

It was a huge mind switch. From an employee serving clients to owners creating own products in completely different field of business. But we know there is no way back now and we work pretty hard to really make games for living.

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